You hear about a brand.
A creator, newsletter or podcast shares a sponsored recommendation.
A creator, newsletter or podcast introduced you to something. Here you can see the brand and the offer clearly before you decide whether to visit the brand's own website.
brand.shopping sits between a sponsored recommendation and the brand's own website. Its job is simply to give you enough context to make your next choice.
A creator, newsletter or podcast shares a sponsored recommendation.
The brand page gives you the relevant product, offer or message in one clear place.
If you continue, you go directly to the brand's own store or official website. The purchase happens there.
You should know which brand you are looking at, what the offer is and where you will go next. That is why each campaign gets a simple page instead of another layer of shopping.
When a brand uses brand.shopping, its page can live at a dedicated address. The brand stays front and center; brand.shopping simply connects the recommendation to the brand's official destination.
brand.shopping is operated by Promote Center, a marketing service that manages paid partnerships between brands, creators, newsletters and podcasts.
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